In recent years, not a day goes by that some media outlet does not talk about the inequality between men and women, both economically and socially
And of the need, almost obligation, to empower women economically. And what is this empowerment? Because synonyms of this word are: to empower, to make powerful, or to grant power. And that is not what is wanted when we talk about the empowerment of women in business.
What is intended is not to empower women in business.
What is intended is to help all women, who are at a disadvantage, to have the strength and confidence to develop their professional and personal skills and strategies.
We want to empower women in business.
We want the presence of women in all business and entrepreneurial areas to be remarkable, enhancing the recognition and prominence of all their decision making. And not because she is a woman, no!
But because she is a woman.
But for being a person with the right training, skills and attitudes for the objective in question. ALMOST 40 YEARS PURSUING A PURPOSE
Were you aware of this?
Did you know that this concept of empowerment originated in 1985? More than 35 years ago now, at the World Confederation on Women in Nairobi, women's empowerment was first discussed. But it was not until a decade later, at the World Conference on Women in Beijing, that empowerment was contextualized in the economic and labor spheres.
And yet, we have still had a long way to go.
And yet, we had to wait until 2010 on International Women's Day, when UN Women in collaboration with Global Compact presented the 7 principles for women's empowerment.
Their goal: To guide and empower women in the workplace.
Their goal: To guide organizations in developing inclusive Corporate Social Responsibility programs.
Their objective: To guide organizations in developing inclusive Corporate Social Responsibility programs.
Women and men are not enemies or opponents.
We are partners and collaborators.
We are partners and collaborators who are members of teams, where equity and equality must be present.
We are not enemies or opponents.
These 7 principles are:
Promote gender equality from management to the highest level.
Treat all men and women equally in the workplace- respect and uphold human rights and non-discrimination.
Promote gender equality from management to the highest level.
Promote gender equality from the highest level.
To ensure the health, safety and welfare of all workers.
To ensure the health, safety and welfare of all workers.
Promote the education, training and professional development of women.
Promote the education, training and professional development of women.
Promote the education, training and professional development of women.
Pursue business development, supply chain and marketing practices in support of women's empowerment.
Promote women's education, training and career development.
Promote women's equality in the workplace.
Advocate for equality through community initiatives and lobbying.
Promote equality through community initiatives and lobbying.
Evaluate and disseminate progress toward gender equality.
Evaluate and disseminate progress toward gender equality.
Evaluate and disseminate progress toward gender equality.
The purpose of women's empowerment in business is not to be the most powerful in her industry.
It is not to be the most powerful in her industry.
Its purpose is the power to balance your professional, personal and social success by building strong economies, achieving business goals and objectives, improving the quality of life for all, and thus, achieving a just and stable society.
WE LIKE TO BE PROTAGONISTS!
Raise your hand if you haven't seen the Cinderella, Snow White or Sleeping Beauty movie or read the fairy tales.
Whoever hasn't seen the Cinderella, Snow White or Sleeping Beauty movie or read the fairy tales.
Nobody... Right? Women since ancestral years have always been the fundamental pillar to form a family, take care of the children and take care of the house.
Women have always been the fundamental pillar to form a family, take care of the children and take care of the house.
And that positions us as strong, strategists and responsible beings. We are the protagonists of our lives. Each one of us, with our actions and decisions we film our Disney movies.
The difference with Cinderella, Snow White or Sleeping Beauty is that we do not have to be the weak link, nor who we have to come to our rescue or protect. We can be the queens of our homes and outside of them feel like queens.
We can be the queens of our homes and outside of them feel like queens.
It doesn't matter if you don't have a university education with a Master's degree, or a management position, or even a job. When we talk about women's empowerment in business, its true meaning is that we hold on tightly to our desire to reach out and achieve our purpose.
When we talk about women's empowerment in business, its true meaning is that we hold on tightly to our desire to reach out and achieve our purpose.
That we tear down the famous glass ceiling, that ceiling that we find or put on ourselves, and that makes us go backwards, slow down and even stop. Whatever the purpose. From the one who wants to be an executive to the one who feels fully realized being a housewife.
Let's trust ourselves. Let's not stop walking with a firm step, head held high (but not haughty ?) and self-esteem at 200%.
Remember: We are the fundamental pillar of our society, and only for that reason we are protagonists. From Jyoko we support the fight to reduce inequalities and we are committed to full gender equality around the world. Fill your life with color and inspiration, make your family strong and show the world that you are worth it. Translated with www.DeepL.com/Translator (free version)
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