The true meaning of women’s empowerment in business

Por Esperanza Vizcaíno

In recent years, not a day goes by that some media outlet doesn’t talk about the inequality between men and women, both economically and socially.

And of the need, almost an obligation, to empower women economically.

And what is empowerment?

Synonyms for this word are: to empower, to make powerful, or to grant power.

And that isn’t what we want when we talk about the women’s empowerment in business.

What is intended is to help all women, who are at a disadvantage, to have the strength and confidence to develop their professional and personal skills and strategies.

We want the presence of women in all business and entrepreneurial areas to be notable, promoting recognition and protagonism in all decision-making.

And not for the fact of being a woman, no!

But for being a person with the right training, aptitudes and attitudes for the objective in question.

Almost 40 years pursuing a purpose

Did you know that this concept of empowerment originated in 1985? More than 35 years ago, at the World Confederation of Women in Nairobi, women’s empowerment was discussed for the first time.

But it was not until a decade later, at the World Conference on Women in Beijing, that women’s empowerment was contextualized in the economic and labor sphere.

And yet, we had to wait until 2010 on International Women’s Day, when UN Women in collaboration with Global Compact presented the 7 principles for women’s empowerment.

Their objective: To guide organizations in developing inclusive Corporate Social Responsibility programs.

Men and women are not enemies or opponents.

We are partners and collaborators who are members of teams, where equity and equality must be present.

These 7 principles are:

1. – Promote gender equality from management to the highest level.
2 .- Treat all men and women equally at work – respect and uphold human rights and non-discrimination.
3 .-Ensure the health, safety and welfare of all employees.
4 .-Promote the education, training and professional development of women.
5 .-To carry out business development, supply chain and marketing practices in support of women’s empowerment.
6 .-Promote equality through community initiatives and lobbying.
7 .-Evaluate and disseminate progress toward gender equality.

The purpose of women’s empowerment in business isn’t to be the most powerful in your industry.

Its purpose is the power to balance your professional, personal and social success by building strong economies, achieving business goals and objectives, improving the quality of life for all, and thus achieving a just and stable society.


Hands up anyone who hasn’t seen the Cinderella, Snow White or Sleeping Beauty movie or read the fairy tales.

No one… Right?

Since ancient times, women have always been the fundamental pillar to form a family, take care of the children and take care of the house.
And that positions us as strong, strategists and responsible beings.

We are the protagonists of our lives.

Each one of us, with our actions and decisions, film our Disney movies.

The difference with Cinderella, Snow White or Sleeping Beauty is that we do not have to be the weak link, nor the one who has to come to our rescue or protect us.

We can be the queens of our homes and outside of them feel as such.

It doesn’t matter if you don’t have a university education with a Master’s degree, or a position of command, or even a job.

When we talk about women’s empowerment in business, its true meaning is that we hold on tightly to our desire to reach and achieve our purpose.

That we break down the famous glass ceiling, that ceiling that we find or put on ourselves, and that makes us go backwards, slow down and even stop.

Whatever our purpose may be.
From the one who wants to be an executive to the one who feels fully realized being a housewife.

Let’s trust in ourselves.

Let’s not stop walking with a firm step, head held high (but not haughty 😊) and self-esteem at 200%.

Remember: We are the fundamental pillar of our society, and for that reason alone we are protagonists.

From Jyoko we support the fight to reduce inequalities and we are committed to full gender equality around the world.

Fill your life with color and inspiration, make your family strong and show the world that you are worth it.

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